VISION, MOMENTUM, & CLARITY

for boutique brands & agencies

I help founders and leaders turn ambiguity into momentum. I build scalable systems and workflows and provide the strategic muscle that grows teams, efficiency, and bottom lines.

  • business transformation allure best of beauty isima project management

    isima

    FROM AMBIGUITY TO AWARD-WINNING LAUNCH: OPERATIONALIZING A CELEBRITY-BACKED HAIRCARE BRAND

    Stabilizing delivery, installing scalable workflows, and alinging cross-functional teams, to enable a six-month launch timeline and clench a Allure Best of Beauty recognition.

    Stats Don't Lie
  • Shake Shack digital transformation kiosks ios app android app client engagement

    Shake Shack

    CREATING A NEW REVENUE STREAM FOR SHAKE SHACK THROUGH DIGITAL INNOVATION

    Led the client partnership, strategy, and delivery, behind Shake Shack’s first iOS app, Android app, and industry-disruptive in-store kiosk system.

    + Add Crinkle Cuts
  • business transformation boutique digital product agency

    utility agency

    BUILDING THE OPERATING INFRASTRUCTURE OF A HIGH-GROWTH DIGITAL PRODUCT AGENCY

    Stabilized people, process, and delivery during a critical transition period, enabling leadership to scale without becoming the bottleneck.

    Let's Make It Work

Services

  • I build swift, repeatable, and scalable systems that grow teams, efficiency and the bottom line.

  •  I break down workflows into critical paths creating more time for focused work, increased productivity, results, and reduced attrition.

  • I craft safe spaces and foundational frameworks for structured ideation, collaboration, and outcome planning. I help take the emotion out of decision making, leading to cross-functional breakthroughs.

  • I build and run nimble in-house or fractional agency-style creative and tech teams, so they run like top-tier agencies without the overhead.

We Should Chat

What can we build together?

I am an executive operator who transforms ambitious brands at every scale into thriving powerhouses by steering vision, momentum, and clarity. I shape the way teams work to get decisions made so leaders can focus on what they do best.

With 14 years of experience in agency operations, digital products, and strategic development, I drive multi-million-dollar launches, redefine operational systems, and enable small, nimble teams to execute at the level of global brands. I thrive where clarity, speed, and results matter most.

If you’re building something ambitious and could use a strategic partner to help make it all actually work — I’d love to talk.

Learn More

Brand Partners

Shake Shack Digital Product Suite
Verizon
Redken
Care.com
Wingstop
Tishman Speyer

Agency Experience

  • "Kate’s most impactful contribution to our work at Shake Shack was her ability to translate complex ideas into actionable, user-centric solutions—like the groundbreaking app and kiosk experiences that set a new industry standard. Her unique blend of creativity and practicality ensured that everything we built—apps, web platforms, cloud architecture, and kiosks—not only looked great, but worked intuitively and effectively for our users. That impact is still felt today, as the technology remains in use."

    Phil Crawford, Global Head F&B + Hospitality, Unified Commerce at Ayden

  • "Kate has an impressive ability to see the bigger picture. In moments of chaos or overwhelm, she helped the team reset and find a clear path forward. Whether she was improving a broken process or bringing clarity to a messy situation, Kate brought structure, calm, and momentum when we needed it most."

    - Saul Nathan-Kazis, Sr Product Manager at Amazon

  • "Kate is an exceptional business leader and visionary with a remarkable talent for driving digital transformation and fostering innovation. Kate possesses an innate ability to analyze complex business challenges from multiple angles, aligning internal teams and clients toward pathways that lead to greater outcomes. All while demonstrating unstoppable strength, calm, and pragmatism. Her resiliency has been an inspiration to me and is the benchmark."

    Jill Dudones, VP Experience Transformation Strategy

  • "Kate has a great way of prioritizing business needs while elevating creative to build the best solutions, and in turn is an ally when bringing that to the clients. I feel empowered as a designer when she’s a part of the team and believe she’ll continue to build a great culture and organization wherever she goes."

    Andrew Matsuomoto, Staff Product Designer at Guideline

  • "Kate is excellent managing relationships between the client and the creative team at AKQA. She is clear and concise with her approach and is very transparent with the creative team on timelines and expectations. She is the defender of the creative team when presenting to clients and a representative of the client’s needs when working with the creative team."

    Elvis Dinh, Brand Designer, Meta

  • "Kate's contributions to my projects and our clients were nothing short of exceptional. If you have the opportunity to work with her you will not be disappointed. She is a true professional and a delight to work with."

    Ashley O’Looney, Owner at Salt & Wyld