Your team isn’t the problem.

The way you’re working is.

I help small companies get out of their own way so teams can focus on growing the business.

HOW WE WORK
HOW WE WORK
LET'S TALK
LET'S TALK

Sound Familiar?

  • Everything is urgent.

  • Decisions get made at the last minute… or not at all.

  • Your team is talented. But nothing moves the way it should.

  • You’re in the weeds when you should be running the business.

This is what a Culture of Urgency looks like. No strategy, no clarity, no communication. And it’s costing you decisions, output, and most importantly revenue.

It’s not a talent problem. It’s an operations problem.

And it’s fixable.

The Difference

Product thinking,

applied to how you actually work

Product Thinking is a structured data-driven way of working that replaces gut reactions and last-minute decisions with clear priorities, defined processes, and a framework that frees your team to focus on the work only they can do - the strategy, the creativity, the Big Ideas.

I’ve applied this discipline delivering digital products for Shake Shack, translating complex business problems into solutions for L’Oreal and Google, and building 0-1 frameworks for startups with 10 people and big ambitions. The scale changes. The methodology doesn’t.

Reactive firefighting

Clear priorities
+ process

Emotional
Decisions

Data-driven clarity

Siloed teams

Structured communication

Culture
of urgency

Teams doing their best work

How We Work

01

The Diagnosis

Find the real problem, not the one everyone’s talking about. One week, real answers.

02

The Build

Design a system that works the way your team actually works.. Not a template. Yours.

03

The Reset

Get everyone in the room. Align, prioritize, and leave with a plan people believe in.

SEE THE FULL PACKAGES
SEE THE FULL PACKAGES

Cuper, n.

From Latin cuprum - copper. The material that conducts, connects, and only gets better with age.

That’s the work. Build something that conducts. Leave it stronger than you found it.

  • "Kate’s most impactful contribution to our work at Shake Shack was her ability to translate complex ideas into actionable, user-centric solutions—like the groundbreaking app and kiosk experiences that set a new industry standard. Her unique blend of creativity and practicality ensured that everything we built—apps, web platforms, cloud architecture, and kiosks—not only looked great, but worked intuitively and effectively for our users. That impact is still felt today, as the technology remains in use."

    Phil Crawford, Global Head F&B + Hospitality, Unified Commerce at Ayden

  • "Kate has an impressive ability to see the bigger picture. In moments of chaos or overwhelm, she helped the team reset and find a clear path forward. Whether she was improving a broken process or bringing clarity to a messy situation, Kate brought structure, calm, and momentum when we needed it most."

    - Saul Nathan-Kazis, Sr Product Manager at Amazon

  • "Kate is an exceptional business leader and visionary with a remarkable talent for driving digital transformation and fostering innovation. Kate possesses an innate ability to analyze complex business challenges from multiple angles, aligning internal teams and clients toward pathways that lead to greater outcomes. All while demonstrating unstoppable strength, calm, and pragmatism. Her resiliency has been an inspiration to me and is the benchmark."

    Jill Dudones, VP Experience Transformation Strategy

  • "Kate has a great way of prioritizing business needs while elevating creative to build the best solutions, and in turn is an ally when bringing that to the clients. I feel empowered as a designer when she’s a part of the team and believe she’ll continue to build a great culture and organization wherever she goes."

    Andrew Matsuomoto, Staff Product Designer at Guideline

  • "Kate is excellent managing relationships between the client and the creative team at AKQA. She is clear and concise with her approach and is very transparent with the creative team on timelines and expectations. She is the defender of the creative team when presenting to clients and a representative of the client’s needs when working with the creative team."

    Elvis Dinh, Brand Designer, Meta

  • "Kate's contributions to my projects and our clients were nothing short of exceptional. If you have the opportunity to work with her you will not be disappointed. She is a true professional and a delight to work with."

    Ashley O’Looney, Owner at Salt & Wyld